Hear it from the founder: “My little one was 2.5 years old then. My wife was breaking her head to narrow down on the right substitute for mother's feed. She was terribly upset with the kind of agro products that were available in urban India. Chose to solve this problem by bringing village fresh agro products to urban kitchens. 20 years of my initial days were spent at farm as a farm child and the subsequent 5 years were spent as a rural youth. This experience along with 10 years of urban exposure gave me the confidence to solve the urban problem in the best interest of rural Indians by channelizing the lion share of consumers' price back to rural economy. My father had lost his land for our education as the agriculture was no longer viable due to the lack of market connect and inefficient supply chain for the inputs.”
About VilFresh Business Model
We brought in an alternate-distribution channel that markets farmers output and yields them better return (deserving return). Firstly to start with milk, our associates collect milk directly from the farmers and take it to the nearby city in less than 162 minutes and distribute the same. The farmers get 25% to 35% more than what they were getting in the past, which multi-folded their margin resulting in a substantial jump in their disposable income. The technology of extraction from cow and the associates milk cans and finally the vessels of consumers are fool proof, where there is no possibility of adding a drop of water. We use the same distribution channel for other agro- outputs as well where we assure 40% to 60% better returns on fruits & vegetables. Finally, using the same network we supply all agro-inputs at a highly competitive price which brings down the cost of farming significantly.
Meet Our Team
Selvakumar Varadharajan - Chief Executive Layman
Leading from the front in the proposed 'Light Revolution in Agriculture Sector'.
Background: Head – Mentoring and Placements at D.J. Academy for Managerial Excellence, is a Social Activist and a Career Consultant. He has guided 2000+ graduates and post graduates in placements across sectors. He has been to more than 150 colleges as a resource person in the domains like Finance, Marketing, Placements and Career guidance. He has a decade of industry exposure with HDFC bank and Accenture. He was also a part of ICFAI strategic team and was also one of the co- founders of BSBS Business Academy, Bangalore. He is a thinker who is business consultant/accelerator contributing strategies to start ups & established corporations in Coimbatore.
Jayamani Manickam - Chief Strategic Layman
He is an all-rounder assisting the team in decision making.
Two decades of work exposure in the USA with leading companies like Intel, Siemens & LSI.
SPOC – Ac Nielson, USA Business Analyst – TCS, Bangalore Research Analyst – Empower Research (a Genpact co.)