Why VilFresh?
Laymen Agro is born with a vision to bridge the Rural-Urban gap. In rural India, not even 2/3 of what is been paid by the consumers reaches the ultimate farmers who cultivate them (even less than 50% in many commodities). On the other hand, the urban citizens pay more for less either in terms of quality or quantity or sometimes both when it comes to agro products. We pitch in here. We bring Village fresh agro products to urban kitchens through the empowerment of rural youth. We channelize the lion's share of consumer price back to the rural economy. We call ourselves an alternative distribution channel for agro outputs and an efficient supply chain for agro-inputs that multifold farmer’s margins. Our very existence is based on a three-dimensional impact –
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Farmers to earn their due
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Rural youth to get a shot at entrepreneurship
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Consumers delight by delivering agri-products ‘Fresh in Time’
Firstly to start with milk (Milk is India’s leading agricultural commodity, produced in some 75 million dairy farms), our VillagePreneurs collect the milk directly from the farmers and take it to the nearby city in less than 162 minutes and distribute the same under our quality certification/brand. The farmers get 25% to 35% more than what they are getting today, which multi-folds farmer’s margin resulting in a substantial jump in their disposable income. We leverage on the same distribution channel for other agro outputs as well where we assure 40% to 60% better returns on fruits & vegetables.
Finally, using the same network we supply all agro-inputs at a highly competitive price which brings down the cost of farming significantly.
By being a VilFresh customer, you can be a cause for the improved lifestyle of farmers by rewarding them directly, strengthen the faith of youth in agriculture by making it a promising occupation, and can have access to fresh agro produce in its real sense.
Our Features
Your uncle’s factory to get chemical and preservative-free processed products (Paneer, Curd, Cheese, Butter, Idli Dosa Batter, Millet Based Bread and more)
Your Mom/Mom-in-law’s house for guilt-free homemade products (Pickles, Masala Powders, Chocolates, Sweets and more)
Your Genuine Food Supplier who lets you know the time of making on the packaging along with the
date of packaging
Laymen's VilFresh
Farmer
We enrich them transporting the lion's share of consumer price back to them by eliminating the middlemen.
Micropreneurs
We elevate the local producers by gifting a dream come true platform to get their margins doubled.
Homepreneurs
We endorse the hygienic homemade products by our homepreneurs with their magic wand back at home.
Rural Youth
We enrich them transporting the lion's share of consumer price back to them by eliminating the middlemen.
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College Student
We elevate the local producers by gifting a dream come true platform to get their margins doubled.
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Customer
We endorse the hygienic homemade products by our homepreneurs with their magic wand back at home.
What VilFresh is meant?
Village Fresh turns out to be VilFresh. Urban Citizens are craving for village fresh (preservative & adulteration free) agro products at affordable prices. VilFresh ‘Milk as Milk’ offering has got a huge fan following in our catchment enjoying 97% customer retention. Our other product categories such as Dairy value-added, Oil, Pulses & Grains are also enjoying a warm reception. Fruits & Vegetables are in pipeline with huge potential. Farm to Home, Factory to Home & Home to Home are the key categories that will thrive on natural shelf life hyper-locally. We are sure to excite you with highly competitive pricing.